Nothing But Chicken in KFC's New U. K. Spot - Video. It's all about the chicken - - a badass, strutting, body- popping chicken - - in Mother London's first work for KFC.

In a bold statement about the provenance and quality of its chief ingredient, KFC uses humor and attitude to get the message across. The idea is simple and in- your- face: the chicken (who underwent two weeks of training ahead of her star turn) parades proudly around an industrial- style barn in time to rap classic "X Gon' Give It To Ya" by DMX. A Twitter backlash has already started, with some viewers appalled by the very direct connection between a live, healthy chicken and a KFC meal. Victoria_Kerr wrote, "Not sure the chicken in new #kfc advert would be dancing at the thought of being slaughtered, hung up to bleed out & breaded for takeaway."Mother was prepared for a strong reaction to the campaign. A spokesman said, "It's a clear message, using chickens like we're proud of them. We are all about chicken."The agency has also created a mural near to its London office, where well- known graffiti artists will paint a new chicken every day for a week.

The project is designed to mirror the constant preparation of fresh chicken at KFC. KFC awarded Mother its business in March, ending a 1. BBH London. Fun fact: as part of the pitch process (but not relevant to current campaign), Mother did a vox pop asking people to guess whether a series of quotes came from Steve Jobs or Colonel Sanders.

Respondents were unable to tell the difference.

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2. Move Over, Colonel Sanders. This Badass Chicken Fronts KFC's New Campaign in the U.K. Bold Idea Makes Some Viewers Squeamish. By Emma Hall. Published on Jul 17, 2017.
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