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Ice Bucket Challenge - Wikipedia. A person performing the ALS Ice Bucket Challenge. The Ice Bucket Challenge, sometimes called the ALS Ice Bucket Challenge, is an activity involving the dumping of a bucket of ice and water over a person's head, either by another person or self- administered, to promote awareness of the disease amyotrophic lateral sclerosis (ALS, also known as motor neurone disease and in the US as Lou Gehrig's disease) and encourage donations to research. It went viral on social media during July–August 2. In the US, many people participated for the ALS Association, and in the UK, many people participated for the Motor Neurone Disease Association,[4] although some individuals opted to donate their money from the Ice Bucket Challenge to other organizations.[5]The challenge encourages nominated participants to be filmed having a bucket of ice water poured on their heads and then nominating others to do the same. A common stipulation is that nominated participants have 2. On August 1, 2. 01.

ALS organizations in the United States, including the ALS Association, Les Turner ALS Foundation, and ALS Therapy Development Institute, re- introduced the Ice Bucket Challenge for 2. Accordingly, people performed the challenge again in summers 2. History[edit]Origins[edit]The origins of the idea of dumping cold water on one's head to raise money for charity are unclear and have been attributed to multiple sources.[1. The most commonly accepted origin credits Pete Frates, a Boston College alumnus who was diagnosed with ALS in March 2. Pat Quinn, a friend of Frates who was diagnosed with ALS in 2. Another friend of Frates, Corey Griffin, has been credited as a "co- founder" of the challenge.[1. From mid- 2. 01. 3 to early 2.

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Cold Water Challenge" became popular on social media in areas of the Northern United States. The task usually involved the option of either donating money to cancer research or having to jump into cold water.[2. According to the Wall Street Journal, the Ice Bucket Challenge was begun by professional golfers as means to support various pet charities.[2.

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One version of the challenge, which took place in Salem, Indiana, as early as May 1. In another version, the Auckland Division of the Cancer Society of New Zealand was the beneficiary.[2. As with similar challenges, it was usually filmed so footage can be shared online.[2.

The National Fallen Firefighters Foundation popularized the "Cold Water Challenge" in early 2. Special Olympics as a fundraiser.[2. On May 2. 0, 2. 01. Washington Township, New Jersey, fire department posted a video on You. Tube participating in the "Cold Water Challenge" with fire hoses. Participating members of the department were subsequently punished for using fire department equipment without permission.[2. Shifting focus to ALS[edit]The challenge first received increased media attention in the United States on June 3.

Golf Channel program Morning Drive televised the social- media phenomenon, and performed a live, on- air Ice Bucket Challenge.[2. Soon after, the challenge was brought to mainstream audiences when television anchor Matt Lauer did the Ice Bucket Challenge on July 1. NBC's The Today Show at Greg Norman's challenge.[3. On the same day, golfer Chris Kennedy did the challenge, then challenged his cousin Jeanette Senerchia of Pelham, New York, whose husband, Anthony, had ALS for 1. Kennedy's challenge was the first documented instance of the challenge being connected with ALS.[1. At this time, the challenge was not connected directly with ALS.[3. Participants would donate to a charity of their choice.[3.

Green Bay local radio and TV personality John Maino performs the ALS Ice Bucket Challenge. Pat Quinn, who was friends on Facebook with the Senerchias, encouraged his friends to take the challenge, and soon after, Pete Frates began posting about the challenge on Twitter.[3. Frates was awarded the Stephen Heywood Patients Today Award in 2. Frates' Boston College and sporting connections became an initial focus of the challenge and strengthened its focus on ALS.[3.

Both Quinn and Frates did the challenge in support of the ALS Therapy Development Institute. After its initial start with Peter Frates, the movement went viral in the Boston area which showed a much higher number of posts than any other area of the United States.[3. In his video, Stephen Hawking declined to perform the challenge due to pneumonia the year before; however, his three children took the challenge for him.[3. The President of the United States, Barack Obama, was challenged by Ethel Kennedy but declined, opting to contribute to the campaign with a donation of $1. Justin Bieber[3. 9] (who was criticized for not properly doing the challenge),[4. Le. Bron James,[4. Weird Al" Yankovic[4.

President Obama after completing the Ice Bucket Challenge. Former President George W.

Bush completed the challenge and nominated fellow former President Bill Clinton.[4. The Prime Minister of the United Kingdom, David Cameron, was challenged by both Alex Salmond[4.

Russell Brand,[4. The Challenge's success[edit]The Ice Bucket Challenge was a successful campaign.[1] Its combination of competitiveness, social media pressure, online narcissism, and low barriers to entry led to more than 2. Facebook.[1][4. 7] Even though 4. Challenge instigated large numbers of people, videos, and donations. The challenge also benefited from a unique balance of mass interest and individual identification.[4. In using social media as its platform, it accessed many people worldwide; in having its participants individually identify potential candidates – calling them out by “tagging” them – it felt personal. Furthermore, the videos were often entertaining.

The average participants kept their videos under a minute,[citation needed] requiring limited commitment from any viewers. Another concept the Challenge benefited from was its ripple effect, inspiring features for articles, such as The Guardian's "1.

More of the Best Celebrity Takes on the Ice Bucket Challenge."[4. Despite its marketing success, critics suggested that the ease of repeating the challenge's spiel do not increase awareness of what the disease actually does and who it is so harmful to. The success of the challenge prompted the Muscular Dystrophy Association, which also raises funds to combat ALS, to discontinue its long- running annual telethon, the MDA Show of Strength, after the 2.

Ice Bucket Challenge prompted the MDA to reevaluate how it can connect with the public.[5. Revivals[edit]On August 1, 2.

ALS organizations in the United States, including the ALS Association, relaunched the Ice Bucket Challenge for 2. The group said they intended to rerun the campaign "this August, and every August, until there's a cure (for ALS)."[7] "We have to finish what started last summer: every August until there's a cure," said Barb Newhouse, President and CEO of the ALS Association.[5. The 2. 01. 5 campaign received the support of Major League Baseball, with each club due to organise its own branch of the Challenge and then nominate another franchise, along with two other local organizations or personalities, to participate in the Challenge. We are so thrilled and grateful to have every Major League Baseball team supporting us this year," commented Frates.[5.

Celebrity participants in the 2. Massachusetts governor Charlie Baker who took the challenge while wearing a "Free Brady" T- shirt (calling for the lifting of the suspension given to Tom Brady of the New England Patriots over Deflategate),[5. Bieber once again,[5. Hugh Jackman (belatedly in early September 2. Renee Zellweger who, in response to criticisms of the challenge for wasting water in drought conditions, used water from a drinking trough in a horse stables while standing in the trough to ensure every last drop was recycled back into its original source.[5.

President Barack Obama also received another nomination, this time by former New Orleans Saints player Steve Gleason (himself diagnosed with ALS).[5.

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